What is Noynoying – Definition

Noynoying (pronounced noy-noy-YING ) is a protest gimmick in the form of neologism which critics of Philippine President Benigno (Noynoy) Aquino III have used to question his work ethic, alleging inaction on Aquino's part on the issues of disaster response and of rising oil prices. A play on the term planking and Aquino's nickname, "Noynoy", Noynoying involves posing in a lazy manner, such as sitting idly while resting their heads on one hand and doing nothing. While the first documented use of the term dates back to October 2011, use of the term became more widely spread when protesters started using it as a protest gimmick in 2012, catching widespread attention from mainstream media and spreading virally on the internet. According to Wikipedia “It is also recognized as doing nothing when in fact you have something to do. The word is derived from President Aquino’s nickname, Noynoy, and the suffix -ing, to describe the act of being Noynoy. It is a parody of his work ethic as President of the Philippines.” Noynoying was introduced on March 15, 2012 by youth protesters in support of the transport caravan, led by the transport group Piston. “Noynoying was described as an effortless pose, an obvious jab at President Aquino, which borrowed his nickname, Noynoy, who is being criticized for having done nothing to cushion the impact of, or prevent the spike in, crude oil prices and tuition fees,” the online site said. Wikipedia said, “Noynoying is synonymous to being lazy, indecisiveness or just neglecting the things to be done by concentrating on other matters. It was created as a reaction to what the public perceive as the President’s inaction with regard to major issues affecting the country.”